NC Cattle industry Assessment Issues Management
- Maintains a robust Social Media presence to help consumers understand modern agriculture
- Key organizer and supporter of the Feed the Dialogue NC Foundation, formerly the Animal Agriculture Coalition. This foundation is led by the NC Cattlemen’s Association, NC Pork Council, NC Soybean Federation and the NC Farm Bureau and supported by these among numerous other commodity groups, agricultural organizations, agri-business companies. Cooperation with NC State University and the NC Department of Agriculture helps to provide research based scientific background to aid in more comprehensive consumer understanding of modern agriculture.
- Participation in numerous community events to help make face to face contact with consumers who have questions about modern beef production.
- Supports large consumer facing presence at the North Carolina State Fair to have one on one conversations with urban and suburban consumers about the nutritional attributes of beef and the environmental enhancement